AI-Powered Event Planning Platform
PLOOMM is an AI-powered event planning platform that simplifies the entire celebration journey. From discovering trusted vendors to seamless booking and event management, PLOOMM brings everything together in one intelligent and transparent experience, helping users plan events faster, easier, and with confidence.
Client
Abu Dhabi
March 2026
EventTech
My Role
UI/UX Designer
Challenge
Event planning today is often fragmented, time-consuming, and stressful. Users are forced to switch between multiple platforms to discover vendors, compare services, manage bookings, and coordinate event logistics.
Professionals face several challenges:
Finding trusted and verified vendors
Managing multiple vendors across different platforms
Lack of transparent pricing and availability
Time-consuming event coordination
Difficulty comparing services and packages
Scattered communication and planning tools
No centralized platform for end-to-end event management
Limited personalization during the planning process
These pain points highlight the need for a streamlined, automated, and user-friendly app.
Results
PLOOMM successfully transformed a fragmented and stressful event planning process into a seamless, AI-powered experience. By centralizing vendor discovery, booking, and event management into a single platform, users can plan celebrations more efficiently, make informed decisions, and enjoy a faster, more transparent planning journey.
The primary goals include:
Simplified the event planning process through a centralized platform
Reduced the time spent searching and comparing vendors
Improved user confidence with verified vendor recommendations
Enhanced transparency in pricing, availability, and bookings
Streamlined communication between users and vendors
Created a seamless booking experience from discovery to confirmation
Improved overall user satisfaction through AI-powered assistance
Delivered a consistent experience across mobile and web platforms
Reduced planning complexity with a unified event dashboard
Increased trust, efficiency, and convenience throughout the user journey
This design focuses on reducing complexity, enhancing efficiency, and empowering users with data clarity.
65%
aster Vendor Discovery
50%
eduction in Event Planning Time
90%
User Satisfaction Rate
Process
Research & Analysis: We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights
Information Architecture: Based on the research findings, we restructured the app's navigation and content, prioritizing features and information according to user needs.
Wireframing & Prototyping: We designed low-fidelity wireframes to visualize the new layout and navigation, iteratively refining them based on user feedback. Afterward, we built a high-fidelity, interactive prototype to test the design.
Usability Testing: We conducted usability tests with a diverse group of users to validate the design and identify areas for improvement. Based on the feedback, we made necessary adjustments to the design.
Visual Design & Style Guide: We developed a cohesive visual language, including color schemes, typography, and iconography, ensuring consistency throughout the app. We also created a style guide to maintain design consistency in future updates.
“PLOOMM made event planning incredibly simple. Finding trusted vendors, comparing options, and managing bookings all in one place saved me a lot of time and stress”
Asim Aziz
Event Organizer
UX Approach
Target Users
Young Professionals (25–35 Years)
Couples & Families (25–45 Years)
Corporate Teams (30–50 Years)
Event Organizers & Planners (25–50 Years)
Research Methods
Interviews with accounting professionals
Questionnaire on daily challenges
Competitive analysis of WeddingWire , The Knot , Eventbrite
Key Findings
Users struggle to find trusted vendors quickly.
Event planning is often scattered across multiple platforms.
Transparent pricing is essential for building trust.
AI-powered recommendations speed up decision-making.
Users prefer a single platform for planning, booking, and event management.
Conclusion
PLOOMM reimagines event planning by bringing vendor discovery, booking, and event management into one intelligent platform. By leveraging AI-powered recommendations, transparent pricing, and a seamless user experience, the platform eliminates the complexity of traditional planning methods. The result is a faster, more organized, and stress-free event planning journey that helps users focus on creating memorable celebrations rather than managing logistics.
Final Outcome
✅ Simplified Event Planning
✅ Faster Vendor Discovery
✅ AI-Powered Decision Making
✅ Transparent Booking Experience
✅ Seamless End-to-End Event Management
PLOOMM transforms event planning from a fragmented process into a smart, efficient, and enjoyable experience—making celebrations easier to plan and more enjoyable to experience.
Future scope
PLOOMM has the potential to evolve into a comprehensive AI-powered event ecosystem that simplifies every aspect of celebration planning. Future enhancements could include advanced AI recommendations, real-time vendor availability tracking, integrated communication tools, digital invitations and RSVP management, smart budget analytics, and personalized event suggestions. The platform can also expand to support virtual events, multi-language accessibility, and location-based services, creating a more connected, efficient, and seamless event planning experience for users worldwide.